Animated Campaign For The World Health Organisations Conference In Bangkok.
www.guardian.co.uk/global-health-workers
We have now finished the animation campaign film for the Global Health Workforce Alliance, hosted by the World Health Organisation, which was used to open the Global Forum on Health in Bangkok.
The conference focused on the need for ‘a health worker for everyone everywhere’ and was attended by world leaders, including Lord Nigel Crisp from the House of Lords.
The animation, which will feature on a micro site supported and hosted by the Guardian, powerfully highlights the effect that lack of health care support within developing countries can have on a community and was the first time animation had been used by The Alliance and WHO.
The work is part of an ongoing campaign by The Alliance to address the chronic shortage of health workers across the world. Supported by the Guardian micro site The Alliance hope to increase consumer awareness and drive fund raising.
We were awarded the work in November 2010 on the strength of our reel. It’s fantastic when a client appreciates past work enough to give you the job without a competitive pitch process!
We needed to create a striking yet simple piece of animation that highlighted the enormity of the problem developing countries are facing. Creating engaging animated content can effectively narrate complex messages in minutes and ensure viewers take away key messages.
Our client Frances Rice of The Alliance said, “It’s vital for us (The Alliance) to communicate our message using impactful communications, we need our audience to quickly grasp the importance of the work we are doing. Using animation we were able to visualize our objectives in a concise and creative way.
