If you found yourself in your stuff’s shoes, you might just realise that an uninsured apartment can be a terrifying place. We created a series of animated cautionary tales about a squad of uninsured stuff that can’t protect itself. We created five characters all with their own unique personalities, these included Guitar, Lamp, Camera, Laptop and Chair. The short series follows our intrepid characters in their daily lives at their apartment only to see how quickly disaster can strike!
This launched in the USA as part of Allstate’s most recent campaign. Running on multiple social media outputs including Instagram and Facebook these short and funny videos are going down a treat.