UN Environmental department Redd+ needed a campaign that would both encourage and mobilise the Private Sector and promote awareness on its policies. We created a film and social media package that highlighted the private sectors potential key role and importance in deforestation and the associated carbon costs. Aimed at a target audience, the film identified how various forms of intervention could enable the private sector to assist. Whilst the social media campaign drew broader audiences onto the key issues as a whole. This value to the message for all actors involved.
