Working closely with McCann Health we produced a series of seven patient videos that explains Mavenclad, a medication for people with MS. Each chapter explore different areas from taking your medication, to side effects and what to expect after treatment. This was a complex topic and our main objective was to make sure that everything was clearly explained and that the information was understandable and not confusing.
We have a presenter who introduces and signs off each chapter. Adding a more human element was a main part of our concept, she is a warm, friendly face that takes the patient through this series.
