We are really excited to have created this ADC Bronze Cube winner explainer video with our talented director Yukai Du. The video looks at the impact meat based pet food has on the environment and how this new grub based protein could lead the way for a more sustainable and environmental pet food.
“These days more and more of us are doing our best to reduce our impact on the planet,
We’re cycling more, driving more efficient cars and reducing the amount of meat that we eat.
But there are members of our family that have a bigger impact on the environment than you might think… “
This video was created by our talented animation director Yukai Du.
CREDITS
Produced by – Studio Bliink
Client – YORA Pet Food
Director – Tom Neish, Junction Studio
Agency – Junction Studio
Animation Director – Yukai Du
Character animation – Nick Murray Willis
Live action filmed and edited – Progressfilm.co.uk
Music – Max Perryment
Sound design – Peter Rolls
Voiceover – Andre Refig
Studio Bliink won a 2019 ADC Bronze Cube for animation for this production.