The World of Autism
Guilherme Marconde has really created something amazing, this time for BBDO New York and the Ad Council’s stylish new campaign for Autism Speaks, the autism advocacy group.
Delivering his mixed media approach, impressive art direction and eye for detail, Marcondes and the São Paulo-based Lobo team used 3D animated characters composited over stop-motion scenes to create a lovely and whimsical film. Packed with visual metaphors, the short tells the story of Jacob, a real boy who has a mild form of autism.
The World of Autism Credits
Agency: BBDO New York
Chief Creative Officer – NYC: Greg Hahn
Executive Creative Director: Matt Macdonald
ACD/Copywriter: Mark Anderson
Senior Art Director: Bianca Guimarães
Director of Integrated Production: David Rolfe
Group Executive Producer: Julian Katz
Senior Producer: Whitney Collins
Music Producer: Melissa Chester
Managing Director: Kirsten Flanik
SVP, Account Director: Sarah Parkinson
Account Manager: Sarah Albertelli