Out Of Home, Interactive Installation for Penguins of Madagascar
December 2014 saw Bliink team up with 20TH Century Fox & outdoor advertising agency Clear Channel, to create an interactive installation to promote the up and coming animated movie, Penguins of Madagascar. The installation joins a larger campaign which included zip lining penguins flying across Waterloo station and static ads across buses and sheet billboards all over the UK.
As part of this campaign we designed and built an interactive digital poster, which enables fans to take their photos with the penguins in fun scenarios. These posters can then be uploaded to the internet and shared virally with their friends. The campaign was a huge success, with our interactive installation featuring on several different screens across Manchester.
Here at Bliink we believe there is a growing interest from brands and organisations in bespoke experiential elements that can contribute to building larger campaigns. Interactive outdoor media is a fantastic way to create a lasting impression. By providing a unique and shareable experience you ensure your message is remembered, shared and built upon.
Please click the Link to watch the Video